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2 edition of Marketing planning in high technology firms. found in the catalog.

Marketing planning in high technology firms.

Donald Victor Shiner

Marketing planning in high technology firms.

by Donald Victor Shiner

  • 158 Want to read
  • 40 Currently reading

Published in Bradford .
Written in English


Edition Notes

Ph.D. thesis. Typescript.

SeriesTheses
ID Numbers
Open LibraryOL13861654M

Marketing Planning: Importance, Benefits and Characteristics! A business firm has to make various marketing decisions. These decisions actually emerge from the complex interaction of a large number of persons carrying out diverse responsibilities in the marketing organisation. Strategic planning—a comparison of high and low technology manufacturing small firms Article in Technovation 25(10) · October with Reads How we measure 'reads'.

Strategic Portfolio Planning Approaches technology advances, and consumer preferences change, the position of a company’s products in the BCG matrix is also likely to change. Companies evaluate their strengths and the attractiveness of industries as high, medium, and low. The firms then determine their investment strategies based. Chapter 1 – Introduction to the World of High-Technology Marketing. rule of venture capitalists. Out of 10 investments, they expect 4 to fail, 3 to break even, and 3 to generate profits exceeding all the losses on the other 7 projects.

Jan 24,  · A marketing dictionary can be a helpful resource for marketing professionals because there are numerous terms used in the industry. Many terms have variations, and new terms are added daily, so it's important to stay current. Marketing terms should be approached with the following questions in . Sep 21,  · The city-state of Singapore has emerged as a world-class technology hub in Asia and has become a favored destination for firms looking to springboard into the region’s growing markets.


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Marketing planning in high technology firms by Donald Victor Shiner Download PDF EPUB FB2

Feb 19,  · The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor.

He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate Cited by: MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.5/5(2).

"Marketing Planning: Where Strategy Meets Action" is a marketing planning guide, but it's not heavy and exhausting as guides or textbooks usually are. Sorger uses a very practical, interesting and dynamic approach to present valuable information to professionals, with experience or even without any experience, to conduct strategic marketing Cited by: 2.

Oct 31,  · Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and cemarkmumbai.com by: 1.

Marketing is driven by content, so our next pick on the list of the best marketing books is about content creation. To create really good content, you need the writing skills to make your ideas come alive in an engaging way.

This book has dozens of useful insights for how to produce really good writing content. Jul 01,  · To make the process a bit easier, we’ve created our Marketing Planning Guide for Professional Services Firms, available as a free download.

In this updated version of our popular planning guide, we have put special emphasis on addressing some of the key issues that firms are struggling with. How do you find your firm’s differentiators.

Jun 07,  · Top 5 Brand Building Tools for Technology Firms. By Elizabeth Harr High growth firms are 3X more likely to have a strong, easy-to-understand differentiator. Download the “Brand Building Guide” for free.

Here is a quick test to see if you have a true differentiator. Think of some way you believe your firm is different. Note that the. Previews new topics including corporate social responsibility, base of the pyramid marketing, and the intersection of technology and solving global problems (energy technologies, health care, One Laptop Per Child, etc.) Chapter 2: Strategic Market Planning in High-Tech Firms.

Jun 12,  · There’s a big difference between self-publishing a book with the hope of selling a few copies and taking the decisive—and potentially pricey—step of hiring a professional publicity firm. The Contingency Model for High-Tech Marketing 31 Framework for High-Technology Marketing Decisions 33 Summary 34 Glossary 35 Appendix 1.A High-Technology Industry Classifications 41 Appendix 1.B Outline for a Marketing Plan 43 CHAPTER 2 Strategic Market Planning in High-Tech Firms 45 Competitive Advantage: The Objective of Marketing Strategy BOOK OVERVIEW.

CHAPTER 1 Introduction to the World of High-Technology Marketing. CHAPTER 2 Strategic Market Planning in High-Tech Firms. CHAPTER 3 Culture and Climate Considerations for High-Tech Companies.

CHAPTER 4 Market Orientation and Cross-Functional (Marketing–R&D) Interaction. Successful marketing strategy for high-tech firms. Responsibility strategy for high-technology products-- distributing and selling high-technology products-- the postion of marketing within high-technology companies-- key success factors of a marketing department in a high-technology company-- the marketing plan.

(source: Nielsen Book Data). This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology.

The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled 3/5(1). Executive Summary. Acme Consulting will be a consulting company specializing in marketing of high-technology products in international markets.

The company offers high-tech manufacturers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development. Apr 23,  · Which tactics, channels, and content types do B2B technology companies use most to market products.

To find out, Regalix surveyed senior marketing executives and business leaders about their product marketing practices (67% US-based; 33% international).

Respondents were chosen from a range of B2B technology companies, including those specializing in software, hardware, cloud. serves as a "road map" for implementing the marketing strategy 3. instructs employees as to their roles and functions 4.

provides specifics regarding the allocation of resources, specific marketing tasks, responsibilities of individuals, and the timing of marketing activities. This sample marketing plan was created with Marketing Plan Pro software.

Executive Summary Acme Consulting is a consulting company specializing in marketing of high-technology products in. Marketing - Marketing - The marketing process: The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.

The aim of marketing in profit-oriented organizations is to meet needs profitably. Companies must therefore first define which needs—and whose needs—they can satisfy.

For example, the personal. The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results.

In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel.

This paper presents the findings of an empirical study that compared high and low technology firms and their respective emphases on the attributes of strategic planning, leadership and organisational culture. The study found that high technology firms have a more external orientated strategic outlook, leadership style and culture cemarkmumbai.com by:.

The authors review studies of U.S. high-technology firms and hypothesize that, in Japanese high-technology firms, the perceived level of achieved integration reflects perceptions of organizational structure and climate. To evaluate these hypotheses, the authors examine the perceptions of marketing managers from Japanese high-technology cemarkmumbai.com by: Free MarketingSherpa Webinar: High-Tech Marketing.

If you market high-tech software or hardware products, then sign up for this free webinar from MarketingSherpa, sharing new insights and benchmarks from the just released MarketingSherpa Business Technology Marketing .Mar 10,  · The Best Technology Tools for Content Marketing Ideation and content planning.

This helps me stay concentrated on only a handful of systems without getting bogged down Author: Jacob Warwick.